Developing a Website to Promote Local Producers for Râșnov Creativ

Local artisans in Râșnov, Romania struggle to promote their goods due to a lack of visibility. The Mioritics Association founded the Râșnov Creativ initiative to promote producers' handmade goods through an online platform that showcases artisan stories and products. The team interviewed artisans to understand their motivations in creating products, provided surveys to tourists to determine their desire for local goods, and compared other promotional storytelling websites. The team found that artisans wanted a close-knit community that shares their love for Râșnov culture, while tourists were interested in connecting with artisans through digital tools to engage with local goods. These findings informed the development of the Râșnov Creativ website, through which artisans will gain exposure and connect with the supportive community that they desire.